Mark Ritson – Mini MBA in Marketing
Training in marketing makes you better at marketing
Become the best marketer you can be.The Mini MBA in Marketing is an MBA level, CPD accredited course that gives you the tools and expertise to supercharge your career. On-demand modules based on Mark Ritson’s award winning MBA teaching form the basis for applied, world class learning.
Designed for marketers of all backgrounds, nationalities and educational levels, over 90% of our alumni complete the course feeling more inspired, confident and effective as a result of taking the Mini MBA in Marketing.
Course features
- The skills you need to stand out.
- 10 on-demand lessons covering core modules
What You’ll Learn In Mini MBA in Marketing:
Module 1: Market Orientation
customer focus / business culture / predictive marketing
Module 2: Market Research
research design / qualitative methods / quantitative methods / backwards market research
Module 3: Segmentation
market mapping /demographics / firmographics / behavioural
Module 4: Targeting
strategic decisions / mass marketing / target segment portraits / targeting criteria
Module 5: Positioning
brand position / articulation / disruptive execution / perceptual maps
Module 6: Objectives
Purchase funnel / The right objectives / Strategic decision making
Module 7: Product
product creation /product assessment / NPS scores
Module 8: Price
Price settings / Using quantitative models to set a price / Discounting and price wars
Module 9: Integrated Marketing Communications
The S curve / Profitability matrix / Price setting / Elasticity
Module 10: Distribution
Omnichannel / Direct vs indirect channel models / D2C sector
