Coding Phase – Facebook and Google Ads Marketing
Facebook and Google Ads Marketing Course Curriculum
First Section
- Facebook ads intro (3:15)
- Course Requirements (1:51)
Facebook Ads
- Setting up facebook business account (8:07)
- Create ad account (2:36)
- Setting up facebook pixels (4:19)
- Business Manager Menu (12:22)
- Have a funnel with an end goal (8:04)
- Creating our first audience (14:56)
- Introduction to ads manager dashboard (7:34)
- Campaign Objectives (8:54)
- Creating Brand Awareness Campaign (18:38)
- Creating A Traffic Campaign (13:29)
- Setting up pixel event to track users purchases and visits (16:31)
- Creating a Conversion Ad (15:36)
- Lookalike audiences for better results (13:50)
- How to get thousands of freelance clients (20:27)
- Retarget Visitors (16:50)
Google Adwords
- How to create a google adwords account (8:54)
- Adwords Interface (5:11)
- Link Google Analytics and Youtube to Adwords (4:24)
- Creating Custom Audience (4:04)
- Create Retarget Audience (9:07)
- Video Brand Awareness Campaigns (33:25)
- Google Ads Youtube Conversion Campaign (10:38)
